1st JANUARY 2022
There are many ways to boost your social media engagement. Hotels and Holiday Parks can take advantage of these simple methods to engage their existing following and build loyalty. User Generated Content (UGC) is unsolicited content that people post about your business.
Website social media feed
You can pick the best of posts and use a feed to add them to your website. Using a simple website feature to pull social content onto your website will let you show an impressive range of beautiful images and comments. They act like mini testimonials – people sharing their happy memories of shared experiences. Plus of course you can moderate the ones you display.
You can also re-post User Generated Content with the content owner’s permission. This is a great way to get some new and strong imagery without needing a photographer.
First find good UGC posts:
2. By searching for recent posts tagged 'at' your property e.g. Glass House Retreat, on the Glass House Retreat place/location page
3. By searching for (and following) brand hashtags like #glasshouseretreat
When you have found ones you like, send the post itself as a Direct Message (DM) to the person who posted it (this only works on mobile app) with an accompanying message asking if we can post the image and credit them, and asking them to confirm this by replying 'yes' if they agree.
“Hi, I love your beautiful post of our property. Would you let us use your image and credit you on our Instagram channel? If so, can you reply with ‘yes’.”
They usually do, then thank them and save the image/s. Its possible to save the images with the owner's Instagram handle in the name so you remember to credit them when you post it.
If you want more guidance on using Instagram for hotels, holiday parks, self-catering or other hospitality businesses, then you might like to join GuestNet
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