18th MARCH 2022
If you want to keep ahead of your marketing, a great tip is to plan your activity and use scheduling to deliver it. This way you can do all the work in one go then let it roll our as the weeks unfold.
Use a content plan to map out your activity in advance. GuestNet members can download these outline plans for free.
Start off with a strong creative idea, strong visuals and great copy. This can be based on an offer or event that you want to promote, such as.
Use a content plan to map out your marketing activity, this will help you plan what content needs to be completed and live when. Typically run campaigns over a month or so, and always start by getting a great landing page live on your website.
Your marketing campaign plan can include:
Don’t forget to set objectives so you can measure the campaign success, such as number or value of bookings.
Set aside a few hours to get all your content created, uploaded and schedule it according to the plan.
All great marketing tools have schedule as standard, so make sure yours do, or pick one that does. This is a key question to ask your suppliers as it will make your campaigns a breeze to execute.
Use your Content Management System to publish your landing page. Use a great Content Management Systems like GuestNet to schedule this.
This great feature will get your message right in front of your web visitors. You can schedule when these turn on and off and the pages they appear on.
Use the feature in your email marketing tool to schedule your emails for delivery. All great email tools like Email Brilliance lets you do this.
Use the native features in Facebook Business Tools to schedule Facebook and Instagram posts.
Use the feature in your Gift Voucher system to schedule your vouchers (to the nearest minute or at a set time) to go live. All great Gift Voucher solutions have this such as Gift Voucher Brilliance.
Learn from your campaigns to inform the next one.
Review your campaign success against your objectives. Did you get the desired and expected bookings? Use the reports in Facebook Business Manager to see how your posts performed. Use the reports in Email Brilliance to see how well your email went. Pull all this together in Google Analytics to get a holistic view of activity and bookings made across the campaign.
This will show you the exact website traffic to your site and the offers they bought from the campaign.
Use UTM tracking to unlock even greater granular tracking. Taging links with free tools lets you add extra code to all links on emails and social posts to help you better understand how well they performed.
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